We worked with Vivo on designing their new range of makeup packaging graphics. They wanted a bold, fun, dynamic look that appealed to young women. We commissioned Katie Tyson a fashion illustrator who produced the various drawings and illustrations needed throughout the packaging to help visually communicate the viewer about the products. For example the blusher packaging has an illustration of a girl that emphases her cheeks but also helps establish the brand style.
The illustrations contrasting the crisp graphics gives the packaging the stand out looks it needs in a competitive market.