Dotty About Accounts
Dotty About Accounts provide simple, affordable and easy to understand accounting services for small and micro businesses across the UK. They wanted to stand out from traditional accountancy services and provide customers with a friendly face and easy to use service.
We provided Dotty About Accounts with logo & branding, print work and a website design. Staying away from the traditional we used bright colours and a playful take on the Dotty name making spots/dots a key part of the brand identity. A simplifed abacus icon seemed to work on a number of levels. It has obvious connotations with math and accountancy but visually it also features round beads, which in a minimalist icon style can be dots.
Once the new logo and branding was established we followed this and their messages through to different media including designing their business cards, letterhead, mail bag and brochure.